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Press Release Craft Industry Moves Forward - Craft Alliance Formed 
Craft Alliance ~ Alliance métiers d'art is a new pan-Atlantic trade association representing the craft sector in Atlantic Canada. Craft Alliance was launched recently at the organizations inaugural meeting in Lunenburg, Nova Scotia.
Craft Alliance is an organization comprised of regionally based craft organizations consisting of the provincial craft councils and guilds, craft media organizations and other craft related industry, educational or government organizations, interested in supporting the further development of the craft industry in Atlantic Canada. The key purpose of this new industry specific alliance is to provide marketing opportunities for Atlantic Canadian producers of craft, giftware and apparel products and to encourage entry into wholesale and export markets and to enhance the professionalism, education and advancement of the sector in Atlantic Canada. "Market development and innovation in new areas like cultural tourism, product licensing, online marketing and niche market development, are key for craft producers in our region to grow their businesses and remain sustainable," says Bernard Burton, Executive Director of Craft Alliance ~ Alliance métiers d'arts. Craft Alliance will produce the annual Atlantic Craft Trade Show (ACTS), which is now in its 33rd year of assisting producers in the region. ACTS will be the Premier event for Craft Alliance ~ Alliance métiers d'art. Craft Alliance will also lead the industry by working to develop other regionally based projects to assist in furthering the goals of the partner organizations. Over the past 32 years, the four Atlantic provincial governments have been working together to assist the craft industry in Atlantic Canada. Atlantic Craft Trade Show (ACTS), which is a wholesale trade show, has been the main trade activity for this purpose. Over the past 3 years the government partners involved in producing ACTS have been working on a new organizational model to more effectively involve and engage the craft industry in our region. Craft Alliance will have four main priority program areas within its mandate. Those priorities will include: Business Development, Export, Education and Market Development. The Alliance will have four standing committees of private-public sector representatives who will advise the Craft Alliance Board of Directors on developing opportunities for craftspeople in Atlantic Canada. Craft Alliance will work to further develop the Atlantic Craft Trade Show and begin the process of government and industry partners working together on a pan-Atlantic basis for the benefit of all craft related organizations and their members in Atlantic Canada. The organization will be based in Halifax, NS. Learn more about Craft Alliance ~ Alliance métiers d'arts by visiting their website at www.craftalliance.ca - 30 - CONTACT Bernard M. Burton, Executive Director Craft Alliance ~ Alliance métiers d'art Suite 201-1099 Marginal Rd. Halifax, NS B3H 4P7 902-424-8609 902-422-0184 fax info@craftalliance.ca www.craftalliance.ca Logo and photo's available. 
 © 2010 Atlantic Craft Trade Show |
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